The Science of Cellular Water®

The world’s most comprehensive approach to understanding health and aging,
the Science of Cellular Water looks at the ability of cell membranes to hold
water within a cell as the fundamental marker of youthful good health. Because
skin can only be beautiful if it is healthy at the cellular level, Murad’s dietary
supplements and topicals are formulated to optimize cell health. Murad’s
supplements create a nutrient-rich environment within the body so that all
building blocks the body needs to create strong cells are readily available.
Murad’s topicals support and enhance the skin’s barrier function to protect cells
from environmental damage and dehydration while encouraging healthy cell
turnover so that surface layers have a higher population of stronger, younger
cells. With internal and external support from Murad, skin is as healthy as it
can be and looks its most youthful.

Typical Adult Skin Cell Cycle

Poor Skin Health
Damaged cells cannot retain
the water they need for optimal
function and the decline in the
skin’s overall health is apparent
as wrinkles, cellulite, dryness
and crepiness.
Fragile Cells
New cells have more fragile
membranes—they lack the
resilience and strength of
cells created in young skin.
Uncontrolled Free
Radical Damage

Inflammation increases the
free radical load, increasing
the number of assults on cells.
Older Cell Population
Cell turnover slows as the
body ages—so a growing
proportion of cells in the skin
are weak and damaged.

Adult Skin Cell Cycle Supported Internally and Externally by Murad

Beautiful, Healthy Skin
A higher population of healthy,
strong cells with watertight
membranes improves skin’s
strength and barrier function,
reduces the signs of aging
and restores skin’s
youthful appearance.
Strong, New Cells
The body is flooded
internally with micronutrients
to create the ideal environment
for the production of healthy,
strong cells.
Cell Protection
Anti-inflammatories and
antioxidants, both topical
and internal, decrease the
frequency and severity of
free radical assults.
Younger Cell Population
Rapid cell turnover quickly
clears the skin of weak and
damaged cells.